Every company or entity wants to sustain in the market for long and only loyal customers can enable them in doing that.
So why not focus more on the loyal one’s to you?
Customer loyalty fosters a strong sense of trust between your brand and customers. Customers convert and spend more time and money with the brands to which they're loyal. These customers also tell their friends and colleagues about those brands, which drives referral traffic and marketing.
Customer loyalty fosters a strong sense of trust between your brand and customers. Customers convert and spend more time and money with the brands to which they're loyal.
How can you turn your happy and satisfied customers into loyal brand evangelists?
Here are a few strategies:
-
Be generous to your customer
Don’t craft a loyalty program expecting your customer to spend more with meagre discounts and offers. Instead, show your customers how much you value them by offering perks that are attractive and irresistible, thereby proving it worthy to be a member of your loyalty program.
- Express your gratitude
Express your gratitude through handwritten notes or messages. Include thank you notes in your product deliveries or purchase confirmation emails.
- Stand out from the pack
Remember your customer is also a target for your competitor’s loyalty programs. Be unique in your approach which will help your Customers to be loyal because there are few other options as spectacular as you, and you've communicated that value from your first interaction.
- Encourage customer to customer interaction
Build a community forum that encourages customers to communicate with one another on various topics, like retelling service experiences. Even if they leave a negative feedback, you can respond to it and deal with it accordingly. Moreover, customers can pitch ideas and up vote each other's posts. This lets you provide both proactive and reactive customer service through one resource. Your loyal customers can ease your customer acquisition efforts and can help your brand fly high.
- Know your customer
Explore ways to know your customer preferences; try to understand the following things to know your customer best:
- Who your customer is?
- What do your customers want to buy?
- When does your customer want to buy?
- What price is the customer willing to pay?
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