Every company or entity wants to sustain in the market for long and only loyal customers can enable them in doing that.
So why not focus more on the loyal one’s to you?
Customer loyalty fosters a strong sense of trust between your brand and customers. Customers convert and spend more time and money with the brands to which they're loyal. These customers also tell their friends and colleagues about those brands, which drives referral traffic and marketing.

COVID-19 has significantly impacted consumer behavior. This has resulted in new urgency to growth-focused initiatives that will not only create new revenue opportunities, but will also open up new avenues for collecting valuable first-party customer data that can be wielded as a competitive advantage. Here is a list of effective customer engagement mechanisms for 2021 and beyond.